I was recently asked why CauseACTION had gone dark for these past few days. “Temporary”, I replied.

By way of further explanation, I then shared with him several of my favorite quotes to explain a bit further.

The first quote, is that of USMC General James Mattis: “The most important six inches on the battlefield is between your eyes.” Roger that. By the way, I have it on good authority, that the General does not like the moniker “Mad Dog” so, from here on we will be sure to honor his service and his

The second quote, was by NYC Radio Host, Bob Grant’s teaser line, very often before a commercial break of at the end of his show: “It’s sick out there and getting sicker.” For sure. I know he would be all that much more horrified over the past five years than during his days.

You see, we intend to rattle the social media cage very shortly. And we don’t intend to be the target of any “issues”… either the technical or from people kind. You may have noticed that some people out there these days that really need to get a grip.

And so these last days have been consumed by a lot of techie “nuts and bolts” – web servers, new capacity, security and more.

The preparations were extensive and on-going they also include the work that was necessary to enhance and upgrade email communications, in particular. As is our way, we do not want to give any others the excuse to interfere with reasonable, lawful and respectful communications and email is critical to our effort.

Which takes me to the third quote… well, actually a variation on one, in the form of a meme. Most of you will recognize Inigo Montoya from the now Classic film: “The Princess Bride”.

A movie for all ages, the central character Inigo is famous for his fearless pursuit of the “Six-Fingered Man” who killed his father. As you would expect the Six-Fingered Man is none other than the Evil Prince who also plots to steal away Inigo’s friend, Westley’s great Love… the beautiful Princess Buttercup.

With every new encounter along the road and with the story wonderfully narrated by the great Peter Falk, Inigo challenges every threat to his great search for the man who killed his beloved father. With his sword at the ready, the Great Spanish Swordsman, Inigo declares: “My name is Inigo Montoya, you killed my father, prepare to die”. Most of the time, of course, he is wrong and great story-book friendships ensue.

This journey includes the oddly-charming con man, “Vizzini”, who constantly refers to every dangerous incident they encounter as being “inconceivable”. Vizzini, repeats it so often, that you know what has to be coming.

And so, in one of a dozen crazy moments, Inigo finally turns to Vizzini and says: “You Keep Using That Word, I Do Not Think It Means What You Think It Means”.

Thirty years later, Inigo’s great quote about Vizzini’s incessantly-repeated use of the word “inconceivable” has led to thousands of internet Memes.

And so, as we prepare to roll-out our new CauseACTION platform, we offer you our version of Inigo’s famous Meme. It is always to good to have some fun in the midst of serious work.

More in the coming days. In the meantime, it is good to be back with you and let’s continue to make something good happen together. We think you will be pretty jazzed about what we are preparing!


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